Tides Studios, a design studio based in London, specializes in the production of sunglasses using additive manufacturing technologies. The company uses the Polymer Powder Bed Fusion (PBF) process to create unique and customized eyewear models. The approach combines sustainable manufacturing, precise technologies and local production under one roof.
Founded by Joseph Alpert, Tides Studios initially worked in make-up and branded packaging before shifting its focus to sunglasses. The company successfully positioned itself in the premium segment with the introduction of its own collections and custom-made models under the “Shades of Identity” concept. The aim is to establish eyewear not only as a functional accessory, but also as an expression of individuality and style.
According to Joseph: “The nature of additive technologies is a key enabler for how we design and empowers us to experiment freely, pushing boundaries to create eyewear that fits a diverse range of styles, faces, and preferences. Thus, for us, and many of our customers, eyewear isn’t just an accessory—it’s a platform for self-expression, reflecting both cutting-edge technology and the individuality of its wearer.”
Additive manufacturing offers Tides Studios the flexibility to efficiently implement complex and customized designs. The company works closely with 3D printing service provider 3D People, which not only handles the production but also the crucial post-processing. The powder bed process enables the production of robust and flexible frames, while post-processing steps such as vibration polishing and steam smoothing optimize the surface quality for direct skin contact.
“We did send prototypes out to other AM bureaux early on, and there were some good results with the prints themselves. What sold us on 3D People, though, was how accommodating they were to our vision, and finding solutions that would allow us to develop the collection and move into production with them. While the PBF production process is vital, we needed more. Specifically in terms of bespoke colour options and a superior finish to every pair of glasses.”
Felix Manley, Co-Founder of 3D People commented: “Working with Joseph and the Tides team has really cemented for us how important finishing options are for production applications of additive techs like MJF and SLS, which we run in-house at our facility in London. It is why we place as much emphasis on finishing systems as we do on the 3D printing systems. By focusing on the application, we are able to deliver the best possible finishing results, which, when you look at the Tides Sunglasses, speak for themselves.”
Local production is an important aspect. With the exception of the raw lenses, which are imported from China, all production takes place in London. This not only supports sustainable processes, but also promotes the regional economy.
As Joseph commented: “‘Made in London’ isn’t just a label—it’s a commitment to sustainability, authenticity, and accountability in every pair of glasses we create.”
Tides Studios eyewear is appreciated worldwide, including celebrity wearers such as Beyoncé. With innovative technologies and a clear focus on quality and sustainability, the company is showing how additive 3D printing is changing the fashion and design industry.
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