French 3D design software company Dassault Systèmes introduces 3DVIA Make, an application to enable retailers to offer customer-personalised products.
Embedded directly in the retailer’s or brand’s online store, the application enables customers to personalise products within prior set parameters. Orders will then be processed by a 3D print service or local bureau, eliminating the need to stock a wiede variety of products.
“Merchandise that can be highly personalized is going to be an important revenue stream for online retailers in the years and decades to come,” said Allan Behrens, Managing Director, Taxal. “3D printing technology is creating opportunities for sales and brand interactions that were simply not feasible a few years ago. Businesses that can effectively leverage this new ability to sell user-personalized merchandise, as well as manage the distributed manufacturing that’s necessary to maintain an on-demand supply chain, will be significantly ahead of the curve as this technology continues to mature in the online marketplace.”
3DVIA Make’s initial focus will be on jewellery, toys and accessories and is currently only available to select vendors. The cost for the application are based on a revenue sharing model determined by transactions.
Vincent Picou, CEO, 3DVIA, Dassault Systèmes: “This is the first 3D solution designed for integration into a business’s website to give its customers a virtual design experience. 3DVIA Make is the latest example of 3D technology moving from a professional proposition to a consumer market that makes revenue-producing a reality, and it has the potential to revolutionize certain retail segments in the coming years.”
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