As part of its sustainability strategy “Green Magenta”, Deutsche Telekom is promoting the environmentally friendly mobility of its employees. A staff leasing program for e-bikes is intended to reduce CO2 emissions in the future. The 3D printing specialist URWAHN Bikes was chosen as a partner for the development of a proprietary model.
As the Telekom Group announced, CEO Timotheus Höttges personally motivated the more than 85,000 employees towards sustainable mobility. With a specially developed e-bike as part of the “Telekom Bike” program, employees can now lease an eco-friendly means of transportation at a discounted price.
The project was initiated by the company Company Bike, a provider of bicycle leasing solutions. Together with Telekom’s subsidiary MobilitySolutions, URWAHN Bikes was brought on board as a partner for the development of an individualized model. The Magdeburg-based company is known for its resource-saving 3D printing of bicycle frames and has received numerous awards for it.
According to Telekom, the “Stadtfuchs” model was realized in a corporate design in less than three months. It is characterized by a 3D-printed frame, integrated cable routing, and a powerful drive from the supplier MAHLE. With a weight of only 14 kg, it is one of the lightest e-bikes on the market.
Through salary conversion, employees can now lease the special model at a discounted price and benefit from free services. According to the group, the offer contributes to making commuting by bike more attractive and thus contributes to increased sustainability. A deepening of the partnership with URWAHN is also planned for the future.