Massivit Aligns 3D Printing Strategy More Strongly Toward Defense and Aerospace Applications

Birnbaum previously served, among other roles, as CEO of SodaStream and worked closely with Massivit CEO Yossi Azarzar during that period. Together, they were responsible for transforming the consumer goods manufacturer, a process that culminated in its acquisition by PepsiCo in 2018. At Massivit, Birnbaum is expected to contribute his experience in building global business models and to sharpen the company’s focus on application-driven production requirements. He emphasizes that in the defense sector, it is not technology alone that matters, but above all development cycles and operational readiness.

Yossi Azarzar, CEO at Massivit, said: “The appointments of Daniel Birnbaum and Gabriel Shachor are an important pillar in building our management backbone and executing the company’s new business strategy. We are assembling a team with proven experience and deep expertise that will enable us to pave the way into new markets and deliver breakthrough solutions tailored to the needs of the local and global defense industries.”

With Gabriel Shachor, Massivit is also gaining an advisor with a military background. The former commander of the Palmachim Air Force Base was involved in the development of unmanned aerial systems and later founded the drone company Sky Sapience. His expertise lies particularly in implementing new technologies within existing defense systems, from procurement through to series integration.

Daniel Birnbaum commented: “I am joining Massivit with the intention of contributing a shift in perspective thinking through the eyes of the customer and the operational mission, not only the technology itself. The ability to manufacture UAV wings within days rather than months is not merely an engineering achievement; it is a strategic event for the defense industry in Israel and globally. This is a revolution that directly addresses the industry’s most pressing need today: speed of development”.

From a technological standpoint, Massivit relies on its Cast-In-Motion technology, which produces large-format molds and tools for fiber-reinforced composite components via 3D printing. These tools are central elements in the manufacture of UAV structures, aircraft components, and protection systems. While conventional methods require several months for this purpose, the necessary molds can be produced within just a few days, according to the company. In collaboration with the chemical group Sika, materials have been developed that meet high mechanical and thermal requirements.

Brig. Gen. (Res.) Gabriel Shachor added: “Massivit brings the defense industry a competitive advantage through a significant reduction in development processes and cycles—one that changes the rules of the game and positions the company with clear superiority in the defense components market. CIM technology enables an efficient and rapid response to operational realities and provides an advanced technological solution for manufacturing critical components. I am confident that the team being built, together with the CEO and Chairman, will lead the company to impressive business achievements.”

At the same time, Massivit is expanding its business model and establishing service centers that combine development, printing, and composite manufacturing. This gives customers access to large-format additive manufacturing without having to invest in equipment themselves. According to the company, this approach is intended to facilitate the adoption of additive processes in regulated industries and significantly shorten development timelines.