Velo3D, a company specializing in metal 3D printing, has appointed Michelle Sidwell as its new Chief Revenue Officer. With over 20 years of experience in technology sales and leadership roles, she will support the company’s growth objectives and lead its sales and business development teams. Sidwell previously worked for Velo3D and brings extensive expertise in innovative technology sales.
“We’re thrilled to have Michelle rejoin the company and are confident that her wealth of knowledge and previous Velo3D experience will be critical to the successful execution of our new go-to-market strategy as we look to expand our leadership position in additive manufacturing,” said Arun Jeldi, CEO. “She brings extensive experience launching new products into market, streamlining sales processes, growing revenue, and working with customers to find solutions by leveraging Velo3D’s industry leading technology to address their most critical, high value metal part manufacturing needs.”
Prior to her return to Velo3D, Sidwell served as Senior Vice President of Global Enterprise Business at Salesloft, where she grew the company’s revenue and sales performance. She was also instrumental in the growth of Yext, which grew from $60 million to $300 million in revenue under her leadership. Other career milestones include leadership roles at Adobe, Persado and Walsworth.
“I am excited to rejoin Velo3D to lead their global sales, service and business development organization,” said Sidwell. “It’s impressive to see what Velo3D has accomplished over its lifetime and I’m looking forward to working with the brilliant team to continue to scale the business and help our customers with their biggest engineering challenges.”
Velo3D was founded in 2014 and started shipping its first Sapphire printers in 2018. The portfolio was expanded in 2021 with the large-format Sapphire XC, which quickly became one of the best-selling products. As Chief Revenue Officer, Sidwell will be responsible for the company’s global sales and service organization and will drive the development of new markets.
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