Nike relies on 3D printing for Air Max 1000

The new Air Max 1000 from Nike are the company’s first shoes to be produced almost entirely using 3D printing.

The focus is on the launch of the Air Max 1000, a reinterpretation of Air technology realized through the use of advanced manufacturing methods such as 3D printing. The sneaker was created in collaboration with Zellerfeld, a company specializing in 3D printing of footwear, and will be presented exclusively at the event.

The Air Max 1000 combines modern digital tools with Nike’s proven design philosophy. 3D printing technology enables more precise and customized production techniques that improve both material efficiency and sneaker adaptability.

“As an innovator, what excites me most about the Air Max 1000 are the new solutions we can implement with state-of-the-art manufacturing processes,” says John Hoke, Chief Innovation Officer. “Control, precision and expression – qualities that are crucial for both sport and design. When these three factors – control, precision and expression – are amplified, the future of our product is truly limitless.”

In addition to the Air Max 1000, Nike is offering further interactive experiences at ComplexCon. The “Cactus Colosseum”, an immersive presentation in collaboration with Travis Scott, combines sneakers, community and sport. Visitors can discover exclusive designs such as the Nike Zoom Field Jaxx and take part in street soccer tournaments or customization workshops.

Collaborations such as the Air Max SNDR, developed with Kids Of Immigrants, or new editions of classics such as the Air Force 1 and Air Max 95 will also take center stage. These projects show how Nike is redefining the boundaries of sneaker manufacturing through partnerships and innovative technologies.

ComplexCon provides a platform for Nike to combine technological advances and artistic design. The Air Max 1000 and other projects illustrate the potential of 3D printing for the future of footwear production.