Mecuris GmbH, a Munich-based medical technology start-up focusing on the digitization of prostheses and orthoses, has won Denise Schindler as its brand ambassador. The Paralympic cyclist and current Vice World Champion will be the face of Mecuris for the next four years. Through this cooperation, both partners want to advance the digitalization of orthopedic technology and create public awareness that self-confident handling of a prosthesis is possible.
Every person is unique and should be able to express their individuality freely. People with disabilities often hide their handicap to protect themselves and their prosthesis from prying eyes. Thanks to Mecuris, prosthetists and orthotists have easy access to 3D printing technology to create individual prostheses via the Mecuris Solution Platform. Mecuris’ designs allow wearers to confidently present themselves and identify with the them. Denise Schindler lost her lower leg in an accident at the age of two. Today, she is proud of her disability. Above all, she encourages children and adolescents to accept their differences and to openly deal with it. “Denise Schindler is the perfect brand ambassador for Mecuris. As a successful para-athlete, she is a role model for many people with disabilities. We are very pleased to have won her over to make our philosophy and products better known,” says Manuel Opitz, CEO of Mecuris. “We want to give wearers the opportunity to express their own personality, to transform their aids into a fashion statement and thus, put them in the right light instead of hiding them in the shadows,” explains Opitz
Denise Schindler was the first female para-cyclist in history to start with a 3D-printed prosthesis at the Paralympics in Rio. Together with Mecuris, she would like to pass on her positive experiences with digital prosthesis technology to all CPOs. “I want to convince CPOs that digitalization offers a great opportunity for the future. At the same time, I’m helping to reduce fears of contact with this new technology,” explains Schindler. “Mecuris is a great partner for this. Their online platform is groundbreaking. Without any previous technical qualifications, my CPO is now able to digitally tailor orthopedic aids and design them according to my design wishes. He doesn’t have to worry about suitable print parameters or quality specifications. Mecuris takes care of that. In other words, he is gaining opportunities in the digital workshop to which he has not had access before,” says Schindler.
The strategic cooperation between Denise Schindler and Mecuris has been agreed for a period of four years. In addition to know-how transfer and appearances as brand ambassadors, it also includes the provision of prosthetic components to Schindler. The athlete will receive the waterproof components Mecuris NexStep and a prosthetic cover for swimming. She also receives individually designed covers for her everyday prosthesis. Schindler wore the first designer piece “A Night Out” at the German Sports Journalist Award ceremony in Hamburg on March 25, 2019. The cooperation was initiated by Denise Schindler’s manager, Dirk Limburg, owner of the agency PeoplesProfile.