After BMW reviled their Vision for the next 100 years Rolls-Royce as a part of BMW Group presented the luxury version of the Vision 100.
Rolls-Royce heavily bets on 3D printing for their jet engines now the part of Rolls-Royce that produces cars revealed that they want to use 3D printing technology to provide more individualisation for their luxurious cars.
The 103EX concept car Rolls-Royce presented last week:
Rolls-Royce CEO, Torsten Müller-Ötvös:
“The Grand Arrival of the Rolls-Royce Vision Next 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalization will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship”
Giles Taylor, Director of Design at Rolls-Royce, said that additive manufacturing will be used to produce most of the interior. The living-room-like interior of the luxury self driving car will be personalised to fit the needs of its wealthy owner. Rolls-Royce is already in talks with providers of additive manufactured parts to make this vision reality. The production of the 3D printed parts might be outsourced but the finish of these parts will be made in-house.
The Vision 100 103EX is packed with high tech which doesn’t even exist yet. The 3D printed interior may be closer to reality than the intelligent assistant that drives the car. But is the vision not the kick of a concept car?