Home Applications & Case Studies SKODA Launches PrintMyFabia Promotional Campaign

SKODA Launches PrintMyFabia Promotional Campaign

Last week SKODA France has launched an exceptional ad campaign to promote the new Fabia. Customers taking a test drive can personalise and 3D print their own miniature Fabia.

The car manufacturer has created a special website for their promotion. After selecting one of the two models, Berline or Combi, you can choose from a variety of colours for the bodywork, roof and rims. Additionally you can get your name printed on the chassis. Once the design process is completed you simply have to book a test drive at your local SKODA dealer, where you will also receive your very own 3D printed mini car.

While the campaign and website were devised by the French communication agency Shivacom, sculpteo took over the 3D modelling and 3D printing part of the project.

So far, the campaign has launched in France, but SKODA has plans to extend it to other European countries.


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