The start-up Syntilay combines artificial intelligence and 3D printing to establish a new approach to shoe manufacturing. Syntilay develops and manufactures the “Syntilay” sandal completely digitally and additively. The shoe costs 149.99 US dollars and is aimed at a tech-savvy target group.
Production begins with the AI platform Midjourney, which creates the basic design. This template is then transformed into a detailed, three-dimensional model by the Vizcom AI. This creates not only functional but also visually appealing structures. The final production is carried out using 3D printing from thermoplastic polyurethane (TPU), a material known for its flexibility and durability.
A key advantage of the Syntilay approach is its customizability. Users can use a smartphone app to scan their foot measurements and send them to the company. Syntilay manufactures each shoe to fit precisely based on this data. This not only minimizes returns, but also offers a tailor-made wearing experience.
The idea caught the attention of Reebok co-founder Joe Foster. Together with Ben Weiss, the 25-year-old founder of Syntilay, the 89-year-old industry veteran brought the product to market maturity. “The combination of AI and 3D printing opens up completely new possibilities for the footwear industry,” emphasized Foster.
The use of generative AI and additive manufacturing technologies could also have an impact on sustainability. The elimination of mass production and warehousing as well as the precise use of materials significantly reduce the consumption of resources.
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