Feetz, a company producing custom 3D printed shoes, has announced a strategic partnership with footwear retailer DSW Inc, planning to bring affordable, custom fit and sustainably made shoes to consumers.
June 9, 2016: Feetz offers an app for customers to take photos of each foot, which are then combined to create a 3D model. The custom shoe can then be styled and designed on their website, before it is 3D printed using recyclable materials.
Lucy Beard, Founder and CEO of Feetz, explains: “We’ve been amazed with the demand and the positive feedback we’ve received from our early Feetz customers. We’ve been perfecting and protecting our technology for the last 18 months so every customer gets what they deserve – a shoe that fits. Our new 3D printing manufacturing facility in San Diego, the first of its kind, will fulfill thousands of orders per month. DSW’s impressive reach and customer centricity makes them the perfect partner for Feetz.”
As part of this relationship, DSW Inc. led Feetz’s Series A funding which also included participation from existing investors Khosla Ventures and The Jump Fund. Erin Kelly, Senior Director of Innovation at DSW, Inc will join Uli Becker previously CEO of Reebok and Vijit Sabnis of Khosla Ventures on the Feetz board.
“DSW is excited at the possibility of bringing Feetz’s innovative technology to our customers,” said Simon Nankervis Chief Commercial Officer of DSWInc. “The Feetz model will allow our customers to purchase true custom fit shoes at a fraction of what traditional bespoke shoes cost. We believe that giving customers the ability to purchase on-demand, affordable, custom fit shoes has the potential to disrupt the footwear market as we know it today.”
October 19, 2016: Update – Feetz@DSW pop-up shop for 3D printed shoes launches
Feetz and DSW have just launched their first custom 3D printed shoe pop-up store called Feetz@DSW. There customers will be able to design their shoes and see 3D printers in action.
“DSW is excited to bring Feetz’s innovative technology to our customers through this pop-up experience. Feetz® uses 22 unique dimensions to create custom fitting, personalized shoes on-demand, which we believe has the potential to disrupt the footwear industry as we know it today. We are pleased to be the first to bring this new concept to the market,” said Simon Nankervis Chief Commercial Officer of DSW Inc.
“By partnering with DSW, we have an amazing opportunity to bring the world of 3D printing to DSW’s customers. People will soon be able to see, touch and learn about how our 3D technology can personalize footwear and experience a product that is as good for you as it is for the environment,” said Lucy Beard, Founder and CEO of Feetz®. “DSW is an innovative footwear retailer and we are confident that together, Feetz® and DSW will develop a relevant and unique experience for our customers.”
The pop-up shops will be available in DSW’s NYC 34th St (October 17-30, November 19-27, 2016) and SF Union square (November 5-13, 2016) locations.