The outdoor shoe brand Vivobarefoot has introduced the Hybrid Wing, a limited edition model that offers a 3D-printed upper for a customized fit. Buyers scan their feet via smartphone and can adjust the length and width in an online visualizer. The shoes are then 3D printed and delivered within six weeks to four months – an approach that reduces waste by producing only as needed.
The Hybrid Wing fits into the growing trend towards sustainable 3D printing in the outdoor industry. Its seamless circular knitting for the shaft minimizes material waste. Using an adhesive robot, the soles and uppers are automatically and precisely joined together, increasing production speed and efficiency.
Although not yet fully customized, Vivobarefoot is aiming for a ready-to-order, locally manufactured and completely redesigned shoe model. The Hybrid Wing follows the brand’s signature “barefoot” style with its wide, thin and flexible construction. The first edition in the colors Obsidian/Origin Red and Obsidian/Origin Blue is limited to 2,000 pairs at a price of 260 pounds and is only available in the UK.
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