Home Industry 3D System gets New Vice President for Consumer Retail

3D System gets New Vice President for Consumer Retail

3D Systems announced today that Peter Theran joined the company as its Vice President, Consumer Retail and will lead the expansion of the company’s consumer products into new retail markets.

Peter’s charter is to broaden the reach and penetration of 3DS’ latest consumer products, services and experiences including its Cube 3 and CubePro printers and its expanding portfolio of perceptual devices and online Cubify experiences.

“We are thrilled to have a person of Peter’s considerable experience and stellar track record join our senior leadership ranks to lead one of our emerging growth businesses,” said Avi Reichental, President and Chief Executive Officer, 3DS.

Peter comes to 3DS after a distinguished consumer and retail career, anchored by a 20-year service at Bose Corporation, where he managed reseller, retail and web businesses representing $350M in annual revenue. Peter brings with him deep experience in product management, marketing, sales operations and a proven record of developing differentiated markets for new consumer products.

“It is fortuitous to have a person of Peter’s caliber at the helm, just as our latest consumer products are shipping. With several inbound retail opportunities at hand and as positive new products reviews abound, the stage is set for accelerated growth,” concluded Reichental.

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