Home Industry Velo3D appoints Michelle Sidwell as Executive Vice President

Velo3D appoints Michelle Sidwell as Executive Vice President

Velo3D, a leader in metallic 3D printing, today announced that Michelle Sidwell will join the company as executive vice president of global sales and business development. The company, which went public in September 2021, intends to continue its impressive growth trajectory with this decision.

Over the past two years, Velo3D has grown its revenue by an impressive 400%, from $7 million in Q2 2021 to $28 million in the same quarter of 2023. With the hiring of Sidwell, who has experience growing revenue at companies such as Salesloft, Adobe, and Yext, Velo3D is looking to expand its customer base and increase business with existing customers.

“We’re thrilled to have Michelle join the company and are confident that her wealth of knowledge and experience will help us maintain our growth rate to become the largest in our industry based on gross sales,” said Benny Buller, Velo3D Cofounder and CEO. “She brings extensive experience launching new products into market, streamlining sales processes, growing revenue, and working with customers to find solutions to their problems—which is exactly what we need as a company.”

Prior to joining Velo3D, Sidwell served as SVP at Salesloft, a company that provides an AI-driven platform to sales teams. Prior to that, she played an instrumental role in Yext’s revenue growth and held leadership positions at Adobe, Persado and Walsworth.

“Over the course of my career, I’ve been fascinated by technologies that aren’t just changing the world, but changing the future, just like Velo3D’s additive manufacturing technology is doing in some of the most innovative industries in the world,” said Sidwell. “It’s impressive to see what Velo3D has accomplished over its lifetime. The growth achieved by the sales team is extremely impressive and I’m looking forward to working with the brilliant team to continue to scale the business and help our customers with their biggest engineering challenges.”

Founded in 2014, Velo3D specializes in manufacturing complex designs using metallic 3D printing. The company began shipping its Sapphire printers in 2018 and has already generated $15 million in revenue in 2019. The large-format “Sapphire XC” printer, launched in 2021, has proven particularly popular. Velo3D is now the second-largest supplier of metal 3D printers in the world, according to analyst firm CONTEXT.

In her new role, Sidwell will lead Velo3D’s sales team in North America, Europe, Asia and Australia. She will also oversee the company’s business development efforts to identify new opportunities in metal 3D printing to revolutionize the production processes of engineers in a wide range of industries.

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