3D Alliances has launched a new program to help additive manufacturing companies expand their sales. The “IMPACT Program” aims to address one of the industry’s biggest challenges – achieving profitable growth.
Most AM companies sell their solutions via sales partners. An efficient sales structure and systematic channel management are crucial for sales success. Without a professional partner network, sales potential in certain countries or regions remains untapped.
The focus is on analyzing the performance of the best partners in order to derive recipes for success for the entire network. Which work processes and strategies make up the top distributors? These best practices are prepared as guidelines so that all partners can learn from them.
According to 3D Alliances, such sales optimization can bring considerable advantages, especially for young start-ups, growing scale-ups, but also for market leaders. Start-ups often lack resources for sales and marketing, scale-ups struggle with increasing complexity in partner management and corporations have to manage extensive, global channels.
The program offers different services depending on the size and phase of the company: Start-ups receive access to new partners and recommendations on how to set up a functioning channel management system. For scale-ups, the focus is on analyzing and optimizing existing sales channels. Large companies can obtain external support to bridge personnel gaps in sales management.
By using the program, participants should be able to increase sales and exploit growth opportunities more consistently. The targeted knowledge transfer of best practices from the best sales organizations plays a central role in this.
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