Following the announcement of their custom 3D printed footwear line, Futurecraft 3D, sportswear company adidas has teamed up with Parley for the Oceans to create an innovative footwear concept.
December 10, 2015: The 3D printed Ocean Plastic shoe midsole was showcased at the COP21 (2015 United Nations Climate Change Conference) to demonstrate how the industry can re-think design and contribute to stop ocean plastic pollution. The concept shoe’s upper was made with ocean plastic content and the midsole was 3D printed using recycled polyester and gill net content.
Eric Liedtke, adidas Group Executive Board member responsible for Global Brands said:
“World leaders forging an agreement is wonderful, but we shouldn’t need to be told to do the right thing. The industry can’t afford to wait for directions any longer. Together with the network of Parley for the Oceans we have started taking action and creating new sustainable materials and innovations for athletes. The 3D-printed Ocean Plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason to be of what we create.”
November 7, 2016: Update – UltraBoost Uncaged Parley sneakers to go on sale
As of mid-November, 7,000 pairs of the UltraBOOST Uncaged Parley sneaker will be available for purchase. The knitted upper of the shoe is created with 95% ocean plastic and 5% recycled polyester. Other parts including the laces, heel cap base, heel webbing, heel lining and the sock-linver cover are also made of recycled materials.
Adidas hopes to produce over a million pairs by the end of 2017. A pair of the UltraBOOST Uncaged Parley sneaker will retail at around $ 200.
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