Home Industry Nick Estock assumes leadership role at AddUp North America

Nick Estock assumes leadership role at AddUp North America

At the beginning of the year, Nick Estock, a manufacturing industry veteran with over 15 years of experience, took up the position of Vice Chairman of the Board at AddUp in North America. He succeeds Rush LaSelle and brings his extensive knowledge of various additive technologies to the company.

Estock, who has been part of the team since 2021, is characterized by his passion for additive technologies and his visionary approach focused on customer success and the use of cutting-edge technologies.

“I am honored to take the role of Deputy CEO for AddUp North America. Additive technology is not just a profession for me, it is a passion that drives me to push the boundaries of what’s possible” explains Estock. “I am proud to be at the forefront of this technology built on the 200+ years of industrial experience of Michelin and Fives. I feel privileged to lead our team in Cincinnati. I have witnessed this group deliver time and time again real industrial solutions to our customers most difficult challenges and I look forward to fostering our customer-first culture.”

Prior to joining AddUp, Estock held significant positions at renowned companies such as GE Additive, Case New Holland and BAE Systems. At GE Additive, he led the development of metal binder jets as program manager and oversaw the production of the first parts on this platform.

“Nick brings with him a deep and intimate understanding of our customers unique challenges for the US Market” explains Julien Marcilly, CEO of AddUp. “His passion for manufacturing excellence and dedication to customer satisfaction align seamlessly with the company’s core values, setting the stage for an exciting chapter of growth and innovation.”

Estock’s appointment underscores AddUp’s commitment to technological excellence and customer-centric innovation. His experience and dedication ideally positions AddUp to continue to lead in the rapidly evolving landscape of 3D printing and fully exploit the possibilities of this technology.

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