The US chocolate manufacturer Hershey Company has collaborated with 3D Systems for its 3D Chocolate Candy Printing exhibit at Hershey’s Chocolate World Attraction in Pennsylvania.
Starting from today visitors will have the opportunity to witness live 3D printing and see finished products in the exhibit. Further there will be an iPad with pre-loaded 3D models at display and chocolate lovers can see what they would look like as a piece of 3D chocolate.
“We are now using 3-D technology to bring Hershey goodness to consumers in unanticipated and exciting ways,” said Will Papa, Chief Research and Development Officer, The Hershey Company. “3-D printing gives consumers nearly endless possibilities for personalizing their chocolate, and our exhibit will be their first chance to see 3-D chocolate candy printing in action.”
“We are committed to democratizing 3-D printing, making this game-changing technology accessible and engaging for everyone,” said Chuck Hull, Founder and Chief Technology Officer, 3D Systems. “Our partnership with Hershey, the largest producer of quality chocolate in North America and a global leader in chocolate and confections, allows us to create unique, exciting and personalized edible experiences, and this is a great way to showcase the power and possibilities of 3-D printing.”
The interactive exhibit gives Hershey the opportunity to gather knowledge and insights directly from consumers.
“This exhibit is a great example of co-creation with consumers. They will be instrumental in shaping the future of commercially available 3-D chocolate printing,” added Papa.