Home Press Releases & Guest Posts Star Designer Michael Michalsky Joins Doob Group as Creative Director

Star Designer Michael Michalsky Joins Doob Group as Creative Director

From now on DOOB GROUP AG, one of the leading 3D-technology companies from Düsseldorf and Berlin designer Michael Michalsky go common ways. DOOB GROUP AG appoints Michalsky to be creative director of the German leading 3d-technology company.

Michael Michalsky, who has worked as global creative director at adidas for several years and has taken responsibility for the MCM brand relaunch since 2005, now got in charge as creative director for DOOB GROUP AG based in Düsseldorf. Amongst others, the creative development of the DOOB store designs, the corporate identity of the company as well as the international brand appearance will be a part of Michalsky’s function.

At the moment Michalsky already works on design drafts for the DOOBLICATOR 3D-scanning system, which was own-developed by DOOB and can be used mobile or stationary. The demand is to put the optical appearance on a higher level. The high tech 3D-scanner can be used for any scans of persons or objects of every description. Because of computer-controlled application of a flexible high number of high-res sensors, the system enables the highest possible quality in fabricating 3D-imaging, which provide a basis for 3D-printing and digital products. Thereby the system facilitates a new and higher quality in producing perfect 3D-models.

DOOB GROUP AG CEO Vladimir Puhalac
Vladimir Puhalac, CEO der DOOB GROUP AG

“We are very happy to welcome Michael Michalsky as creative expert to our team. With enthusiasm we are looking forward to a great collaboration. By melting our forward-looking technology with Michael Michalsky’s aesthetic and functional high quality designs, we will expand and steel our global standing as a market leader.”, said Vladimir Puhalac, CEO of DOOB GROUP AG.

And also Michalsky is pleased to keep going together in the future: “Printing in 3D is a future technology, which already has influenced fashion and will carry weight more and more in future. This is what fascinates me and I’m really excited about working together. I love and accept the challenge to merge technology with innovation and design and to relaunch the company’s optical appearance in public.”

DOOB GROUP, one of the international leading companies of 3D-technology with headquarters in Düsseldorf and subsidiaries in USA as well as in Japan, accords perfectly with Michalsky’s design approach. He is well-known for his sensibility of trends and his modern design language. As creative director he will guide DOOB into a promising future.

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