The consulting company 3D Industrie GmbH, which is behind the leading 3D printing service providers and print service providers in the DACH region, now offers the sales-psychological optimization of 3D printing online calculators.
From over 600 analyzed 3D printing service provider websites, 80 different 3D printing online calculators and price calculators as well as over 100 advised 3D printing service providers, 3D Industrie GmbH has identified points of friction that lead to cancellations of the ordering process and question the trust in 3D printing, which ultimately leads to a purchase abandonment.
Many suppliers and service providers of 3D printing with online calculators on the website focus only on technical aspects and offer little user experience and simplicity to allow interested parties with little knowledge of 3D printing to place an order without regret.
If these friction points due to miscommunication on the websites are removed and other useful additional elements are added to the online calculator, this leads to significantly more and higher orders, up to small series and good projects, without disappointment on either side.
“In 3D printing, the motto often applies that what is not communicated is fundamentally misunderstood. Many existing calculators neither fulfill the expectation management, nor does it pick up the prospective customer in the right awareness and guide him psychologically to a purchase decision. Every website visitor who uploads a data file also has the intention of placing an order if the calculator does not ensure that this intention is aborted by false messages and non-intuitive navigation.” Johannes Lutz, owner of 3D Industrie GmbH
The demand for 3D-printed components has been on the rise for years, but the path to a 3D printing solution has many stumbling blocks of the industry’s own making. If the purchasing process of additively manufactured components is made as easy as in the CNC contract business, busy facilities will be the norm.
3D printing service providers and print service providers who are interested in online calculator optimization can be added to a waiting list with the free initial consultation.
All further information on the consultation can be found here.
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