Ada Hefetz presents 3D Printed “Flower of Life” Collection

Ada Hefetz, renowned Israeli wedding dress designer, presented three unique wedding dresses from her new “Flower of Life” collection at Milan Design Week, made with Stratasys’ 3DFashion technology.

“I wouldn’t be able to achieve such complicated geometric designs without the Stratasys 3DFashion technology, as attaining this level of symmetry by hand would simply be impossible,” explains Hefetz. “The 3D printer allows me to digitally create new forms using mathematical formulas, and print these directly onto the fabric, ensuring the pattern is replicated perfectly.”

The dresses feature complex geometric shapes inspired by the “flower of life,” a sacred geometry originating in ancient Egypt. Translucent VeroVivid resin material from Stratasys, printed on the J850 TechStyle 3D printer, enabled more than 500,000 unique colors and diverse textures.

“During the COVID pandemic, I closed my studio and used the time to innovate,” says Hefetz. “I wanted to pursue 3D printing and the design opportunities it opens up, and having spoken to a few specialized designers, Stratasys’ TechStyle printer came highly recommended. I’m so pleased with the results so far and the designs it has enabled that I am planning to use this for all of my future collections.”

Naomi Kaempfer, Creative Director of Art, Design and Fashion at Stratasys, says 3DFashion technology provides the possibility to utilize organic algorithmic designs, as well as balancing the traditional with the innovative. She adds: “The J850 TechStyle’s unique capabilities in color, transparency and tonality created a pearl-like shimmering effect, which helped Ada to achieve a perfect color combination for her vision.”

3DFashion technology has been revolutionizing the design and textile market since its introduction in May 2022, enabling unique designs in less time and at a lower cost than traditional handwork. Hefetz’s “Flower of Life” dresses are currently on display at the D-House Urban Laboratory in Milan.