The Dutch supermarket chain Albert Hejin has launched a chocolate 3D printing pilot program, starting in one of their supermarkets in Eindhoven.
Using the mobile byFlow 3D printer with exchangeable extruders for paste like materials, individual chocolate cake decorations can be created. Designed by customers in the intuitive Doodler3D software, the sweet decorations are later 3D printed in front of them.
During the first day of the launch, the hazelnut cream Nutella was used due to its easy to process consistency. In future however, the byFlow will create more complex 3D chocolate objects as well.
If the new and unique shopping experience will be well received by the customers, Albert Hejin will extend the program to further 30 supermarkets in the Netherlands.