The US company Cubee has launched “CubeeRecords”, a kind of “record company” for 3D designers. The new label is designed to help talented 3D artists market their designs and give them access to distribution channels. According to Cubee, there is a huge gap in the 3D printing ecosystem in terms of adequate compensation for designers. CubeeRecords aims to address this problem by offering one-stop sales marketing and manufacturing. The first well-known 3D artists such as Boem Brand and Gazzaladra Design are already represented.
With the service “Hive”, which was already launched in February, CubeeRecords offers a comprehensive commercial licensing service. Already, renowned 3D designers such as Boem Brand, Gazzaladra Design and dgemily are represented. The focus is not only on providing STL files, but also on additional services such as marketing assistance and technical support.
“The idea behind CubeeRecords came after over two years of 3D printing design commercialization. We were shocked by the 3D printing ecosystem’s staggering inability to properly compensate designers for their work,” says Cubee CEO, Uriah Meadan. “We already had the infrastructure to support the distribution, sales, marketing and manufacturing of 3D products, so strengthening the bond with designers under a record label model made perfect sense. The Commercial licensing business model is based on the licensee’s commercial success. We’ve worked very hard on aligning the interest of Cubee, the Designers and the Licensees to incentivise everyone to work together in making the platform sustainable.”
At the heart of Hive is the exclusivity principle for designer collections and a fair royalty system.
“By collecting royalties, Cubee has made it possible for me to focus on quality of sellers instead of quantity”, says Gazzaladra, one of the leading 3D designers on all STL repositories. Commercial licenses for the Gazzaladra Catalog are limited and selective to only 50 sellers world wide. “This way, I am able to better protect my designs and prevent market saturation that could lead to devaluation. Cubee also reduces my management overhead and gives me and my sellers a great framework for cooperation. Basically, my licensees have a much higher chance to succeed, my workload is reduced, and my revenue potential is far greater.”
Ales Boem, owner and creator of the acclaimed Boem Brand, states: “We started licensing our products from the beginning, but providing proper support for my designs is extremely complex and time consuming. Till now, I’ve been doing it without a proper royalty system and without monitoring the distribution. Cubee manages everything from sales funnel to access control, to licensee due diligence and copyright enforcement. With their support system for my commercial licenses I can focus on creating even better products.”
CubeeRecords has the potential to change the 3D printing landscape for good.
“We are now in a position where Cubee plays a key role in the launch and prosperity of designer brands,” says Oded Kishik, Co-founder and COO of Cubee. “Our focus on building high value 3D brands brings the 3D printing ecosystem much closer to its objective of local, responsible and zero-waste manufacturing of consumer goods at scale.”
3D printing industry veteran and board advisor to Cubee, Benoit Valin, also comments: “CubeeRecords’ efforts in growing 3D-printing-only designer brands and making them financially viable is not only fair and a great business opportunity, but marks a key inflection point in the industry’s history and a major step in public acceptance of 3D printed consumer-facing products at scale.”